Senco Gold IPO

Senco Gold Limited

₹14,147 /47 sharesMinimum Investment

Senco Gold IPO Listing Details

Listed OnIssue PriceListing PriceListing Gains
BSE & NSE₹317.00₹430.00₹113.00 (35.65%)

Senco Gold IPO Details

Bidding DatesMin. InvestmentLot SizePrice Range
4 Jul ‘23 - 6 Jul ‘23₹14,14747₹301 - ₹317
Issue SizeIPO Doc
405.00Cr
RHP PDF

Subscription Status As on 06 Jul '23, 5:50 PM

  • Qualified Institutional Buyers
    180.94x
  • Non-Institutional Investor
    64.99x
  • Retail Individual Investor
    15.46x
  • Total
    73.35x

About Senco Gold

Established in 1994, Senco Gold Limited is a jewellery retailer operating nationwide under the brand name "Senco Gold & Diamonds". With a diverse range of offerings, the company specialises in gold and diamond jewellery, as well as silver, platinum, precious and semi-precious stone jewellery, and other metals. Senco Gold has targeted the younger and upwardly mobile demographics in India through its Everlite collection, featuring lightweight jewellery, the Gossip brand, offering silver and fashion jewellery, and the Aham collection, specifically designed for men. In contrast, the company's D'Signia showrooms and Vivaha collection cater to customers seeking premium designer jewellery or a more exclusive retail shopping experience. ;
Parent Organisation
Senco Gold Limited
Founded
1994
Managing Director
Mr. Suvankar Sen

Strengths & Risks

  • Senco Gold operates a vast network of showrooms totalling approximately 409,882 sq. ft. across 136 locations.
  • 70 company-operated showrooms and 61 franchisee showrooms spread across 99 cities and towns in 13 states throughout India.
  • The company has maintained a team of 20 designers as of March 31, 2023.
  • The company presents over 108,000 designs for gold jewellery and more than 46,000 designs for diamond jewellery. The pieces are predominantly handcrafted in collaboration with over 170 skilled local craftsmen from Kolkata and various other regions across India.
  • The company also provides costume jewellery, gold and silver coins, and silver utensils.
  • The company has maintained profitability in the last 3 years.
  • The Indian jewellery market poses significant competition, putting the company at risk of losing a substantial portion of its customers and market share.
  • The company relies on significant working capital to sustain its growth. The inability to meet these requirements on commercially acceptable terms could negatively impact the business.
  • In the past, the company underwent a 'search and seizure' operation by the income-tax department, leading to taxation and criminal proceedings initiated against the company and its promoter.
  • Market price volatility of gold and diamonds directly influences the value of the company's inventory, potentially affecting its income, profitability, and scale of operations.
  • Gold is obtained on a loan basis primarily from bullion banks, subject to RBI regulations. Adverse changes in the regulations governing gold loans could have negative consequences on the company's financial condition.
  • Negative cash flows from operating and investing activities have been experienced in previous fiscal years, and there is no guarantee that the company will not encounter negative cash flows in the future.

Financials

*All values are in Rs. Cr
No Graph Data To Display

Application details

Apply asPrice bandApply upto
Regular301 - 317₹2 Lakh
High Networth Individual301 - 317₹2 - 5 Lakh
For Senco Gold IPO, eligible investors can apply as Regular.
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